I guess the best way to start a new blog about “gay for pay” is to actually define what the term is. A quick Google on “gay for pay” had an entry from Wikipedia that pretty much hit the nail right on the head,

Gay-for-pay is a term used more commonly with male (and, less frequently, female) actors, pornographic stars, or sex workers that identify as heterosexual but are paid to act or perform gay professionally. The term has also applied to other professions and even companies with the same core concerns and criticism in place.[1][2] The stigma of being gay or labeled as such has steadily eroded since the Stonewall riots began the modern gay rights movement in 1969. Through the 1990s, mainstream movie and television actors have been more willing to portray homosexuality, as the threat of any backlash against their careers has lessened and society’s acceptance of gay and lesbian people has increased.[3]

In the gay pornography industry, which uses amateurs as well as professional actors, the term gay-for-pay refers to actors labeled or believed to be straight but who engage in same-sex activities and/or intercourse for money. Some actors who are actually gay or bisexual will be marketed as straight to appeal to the “allure of the unattainable”, because straight men (or those newly coming out) are virgins to sex with other men, and “as in most gay male settings, the young, the muscular, and the unfamiliar are more sought.”[4]

So, ther you have it; gay for pay defined.